Ad Manager review

An efficient advertising WordPress plugin like Ad Manager (previously known as Ad Manager WD) can help develop an alternate revenue stream for your website through banner ads. Along with easy creation and management of ads, you also get tons of customization options.

Ad Manager makes the process of putting up banner ads convenient by allowing you to create ads by simply adding advertisement codes in HTML, CSS or Javascript, or use available codes like Google AdSense. You can also display ads on your website sidebar with the help of a widget. Managing your ads gets much easier with the creation of ad groups letting you handle several ads at a time. You can set margins, alignment or placement for each ad group, and choose to display ads in groups in Dynamic or Block modes.

You also get multiple types of targeting to help you increase the click rates. The plugin allows you to select a city, state or country to display ads based on a visitor’s geo location. You can also choose what device types for each ad to be displayed on. Even though you can enable responsive support, some ads just look better on a computer screen while others might suit a smartphone or tablet.

Ad scheduling is another smart feature, which allows you to set up ad rotation and display ads in specific time frames. This includes setting start and end dates, selecting certain days of the week and certain times, and defining maximum click and impression numbers for each ad. You can set up publish, edit, delete, schedule and other persmissions based on user roles. And you can easily import ads from or export to another website, saving yourself the hassle of setting up the same ads on several sites.

Finally, the internal tracker and integration with tools like Matomo (formerly known as Piwik) and Google Analytics help you track ad performance as well.

advertising features
  • ad rotation
  • AdBlock detection
  • built-in statistics
  • device specific ads
  • geo targeting
  • responsive ads
  • schedule ad campaigns
ad types
  • HTML / JavaScript ads
  • sidebar ads
management features
  • ad management
  • ad zone management
other external integrations
  • Google Analytics
  • Matomo
misc. features
  • import/export

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