Groundhogg review

CRM has been shown to result in over 50% direct growth in sales for even small and medium-sized businesses. As a WordPress-based business, if you also want to capture this growth, check out Groundhogg, a CRM plugin for WordPress that doesn’t just make your lead management more systematic but also helps automates processes like email marketing.

The prime benefit of Groundhogg is that it integrates seamlessly with other plugins, such as WP Simple Pay, Zapier, WP Forms, and Twilio, to let you derive the full power of these tools. You can build automated customer journeys and entire funnels using combinations of actions and triggers, use timed delays to schedule your communication with customers, and share these funnels with other websites.

Groundhogg provides a boost to your email marketing with functions like creating simple and effective emails using block design and sending email broadcasts to your list. You can personalize each email with the recipient’s contact information, edit in HTML or use the visual builder to make the communication even more engaging, and easily track link clicks and email opens.

You can also create mobile responsive opt-in forms with unlimited custom fields, anti-spam features, and theme styling. The plugin scores particularly high on its reporting and tracking feature, letting you track everything from email opens to form impressions and geo-location data and providing all information in easy to understand charts. The plugin even helps with managing customer preferences and regulatory compliance.

The most important criterion to judge the utility of a CRM plugin, however, is its contact management capabilities. Groundhogg will not let you down in this department, either. It allows you to segment contacts based on tags, see all past contact history, geo locate contacts based on IP, and do much else.

For extra functionality, there are a bunch of add-ons like Advanced Email Preferences, Lead Scoring, Booking Calendar, and Form Styling.


CRM features
  • add custom fields
  • customer management
  • document storage
  • email marketing
  • field mapping
  • form builder
  • online payments
  • order management
  • reporting & analytics
  • site & event tracking
  • user management
payment gateways
  • Stripe
other WordPress integrations
  • AffiliateWP(add-on)
  • Easy Digital Downloads(add-on)
  • WooCommerce(add-on)
other external integrations
  • Twilio(add-on)
  • Zapier(add-on)
misc. features
  • developer integration (API)
  • GDPR compliance
  • import/export
  • SMS messaging

compare Groundhogg vs other CRM plugins


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