WP Fusion review

If you have been keeping track of digital marketing news, you would know that marketing automation is one of the most impactful of current trends. It takes care of most repetitive tasks related to your marketing funnel, letting marketers focus on more important things like analysis and strategy. Make your marketing automation initiatives more impactful with WP Fusion, a premium WordPress CRM plugin that connects many of the tools you are already using for results you wouldn’t have imagined.

What WP Fusion does is that it uses its suite of powerful tools to get the most out of your CRM or marketing automation platform. For instance, it connects your WordPress form plugin to your CRM for better synced leads. It applies tags in your CRM based on user activity throughout your site, allowing you to track user engagement and perform complex automations. It makes it easy to track the stages your leads are at in your funnel, thus enabling you to take appropriate actions.

One of the key features of WP fusion is its intuitive field mapping system, which lets you connect any piece of user data to fields inside your CRM. This way, you can collect extended user profile data, display CRM data within WordPress, update lifetime values and order numbers, and sync user accounts between sites.

The plugin has integrations for dozens of popular CRMs and marketing automation systems, such as Salesforce, HubSpot, Agile CRM, ActiveCampaign, and many more. Plus, it offers six pro add-on plugins that offer important additional capabilities for e-commerce and membership sites. These include the abandoned cart tracking add-on for capturing customer information before checkout, the enhanced e-commerce add-on for saving detailed order data from your store to your CRM, and the media tools add-on for tracking engagement with your site’s media by applying tags in your CRM based on video plays, completions, and progress.

CRM features
  • add custom fields
  • document storage(add-on)
  • email marketing
  • field mapping
  • lead/quote management
  • order management
  • reporting & analytics
  • site & event tracking
  • user management
CRM integration
  • AgileCRM
  • Drip
  • HubSpot CRM
  • Ontraport
  • Salesforce
  • Zoho CRM
email integrations
  • ActiveCampaign
  • Aweber
  • ConvertKit
  • Infusionsoft
  • MailChimp
  • MailPoet
  • Mautic
  • SendinBlue
other WordPress integrations
  • AffiliateWP
  • Beaver Builder
  • Contact Form 7
  • Divi
  • Easy Digital Downloads
  • Formidable Forms
  • Gravity Forms
  • MemberMouse
  • MemberPress
  • Ninja Forms
  • Paid Memberships Pro
  • Restrict Content Pro
  • s2Member
  • WishList Member
  • WooCommerce
  • WPforms
  • WPML
other external integrations
  • Google Analytics
  • Zapier(add-on)
misc. features
  • bbPress integration
  • BuddyPress integration
  • developer integration (API)
  • email autoresponder
  • email list support
  • import/export
  • multisite support
  • shopping cart integration
  • translation ready

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